ABOUT ALEX
Alex Santiago is an award-winning creative strategist, director, coach, copywriter, speaker and author focused on branding and integrated marketing. He’s the founder and owner of Social Mosaic Communications, a responsive branding boutique and consultancy in Central Florida.
Alex is 20 years into his marketing and advertising adventure working with global giants, up-and-comers and everyone else in between. He was born and raised in Mayagüez, Puerto Rico, and he lives in Lakeland, FL with his wife and partner, Charity, and three kids: Li, Jai and Isa.
ALL ABOUT IT
These books were written for Business and Young Creative Minds.
The main objective of this book is to help an entrepreneur interact with its pages and begin their brand building experience on their own.
Similarly, we wish for students and/or second- and third-career professionals to refresh their personal brands and reach their new career goals. (For example, a woman in her 50’s loses her job and needs a boost in her confidence to start a new path where she will be fulfilled and able to give all she has to offer.)
DESIRED OUTCOMES
Business Minds should be able to fill the business plan and brand strategy sections of the workbook on their own, then find a professional to help them develop their identity and/or communication plans and executions.
Young Minds should first, gain a modern understanding of what strategy means and how it works. Second, potentially go through the methodology themselves to develop their own personal brand to land a job or get a better job.
“A TASTE OF THE GLORY”
Walk IT LIKE HE TALK IT
Alex has been a speaker on the subjects of business, branding, belonging, creative, strategy, digital marketing, social media and Latinx entrepreneurship.
He’s developed bespoke lectures and delivered them to multiple universities and organizations around the country: ANA AEF Campus Series (Brooklyn College, University of Tampa, Kean University, SUNY Plattsburgh), NWB Connect Chicago, AAF Tampa Bay, University of South Florida, University of Central Florida, Columbus College Chicago, and Prospera US.
Alex’s been featured as a guest speaker on several national podcasts: Diferente with Maribel Quesada Smith, Henny with Keni, Marketing for the Culture, Mindfully Curious, Get to Know You with Tiffeny Farrag, BluHorn Media, and IN CLEAR FOCUS with Adrian Tennant (Big Eye Agency).
